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The Tourism Partnership of Niagara (TPN) is a non-profit, industry-led Regional Tourism Organization (RTO 2) funded by Ontario’s Ministry of Tourism, Culture and Gaming that is responsible for promoting Niagara, Canada as a best-in-class tourism destination. Our team’s overarching goal is to encourage economic growth through tourism by creating and executing marketing initiatives that help promote Niagara’s unique places, spaces, activities, and experiences.
TPN works closely with Niagara’s five destination marketing organizations, Niagara Falls Tourism, Tourism Niagara-on-the-Lake, the City of St. Catharines Department of Economic Development and Tourism, Niagara Benchlands, and Niagara’s South Coast, to build our consumer-facing Visit Niagara Canada brand. We also collaborate with Niagara businesses, municipalities, and community partners to develop tourism products, enhance destination stewardship, and strengthen Niagara’s economy by driving visitor engagement, spending, and employment.
TPN’s vision is to position Niagara as Canada’s premier, sustainable, and innovative tourism destination by fostering industry excellence, delivering exceptional visitor experiences, and driving economic prosperity through collaboration, leadership, and strategic investment.
TPN’s 2025 - 2028 Strategic Plan is guiding us through the next three years and into the future. Through partnerships with industry leaders and the Niagara community, we are turning our vision for Niagara’s tourism future into reality by showcasing all that the region has to offer.
Interested in partnering with us to share ideas and drive tourism in Niagara? Let’s connect!
Our Partnership Program offers a range of time-bound opportunities to collaborate and receive support through clearly defined eligibility criteria.
Subscribing to our industry newsletter is an excellent way to learn about our upcoming events and funding opportunities.
Following @visit_niagaracanada on Instagram, Facebook, and YouTube is another helpful way to stay up to date.
The Board of Directors consists of individuals from across the Niagara Region, representing a cross-section of the tourism industry, acting together in the best interest of the organization.
View current job, board and committee vacancies and consider applying to become a member of the TPN team.
Get direct links to partner websites, reports, guides, presentations, and toolkits relevant to the tourism industry.
Contact us with questions related to partnership opportunities, tourism products, or our organization through our online contact form.